After the demise of its F1 project in 2004, Jaguar returned to racing after a 12-year absence to compete in the 2016/17 season of Formula E but so far has just a single podium finish to show from its two years racing in the all-electric championship.
Speaking at the recent pre-season test in Valencia, Barclay recognises that the influx of manufacturers in Formula E has raised the level of competition but insists that achieving success against the likes of Audi and Nissan would be “a phenomenal accolade” for the team.
“You have to be realistic but from our perspective, we’re here to be successful in the sport. That’s why we’re here and racing. Anyone who doesn’t come here with that in mind is kidding themselves,” said Barclay.
“Every other manufacturer has that view so it’s going to be incredibly difficult. The upside is if you can win in this company, it’ll be a phenomenal accolade. You’ll be able to really shout from the rooftops about it.
“The other side is you’re never going to get 12 winners. That is a reality, so someone is going to be disappointed there.”
With several of the world’s largest car manufacturers now competing in Formula E, Barclay acknowledges that not all teams will be able to achieve their goals but he maintains that Jaguar is in it for the long-term and will not pull the plug if they don’t begin winning races this season.
“Ultimately we have to be successful. It is what it is, right? But you also have to look at return on investment, what it’s delivering for you. What it’s achieving. away from it in terms of all the other impacts and benefits that come from being involved in the sport.
“What you can’t have is repeated non-success, you know. Eventually, you get to the point where you have to weigh off that return on investment, and that’s kind of the other element of it. It’s a really hard one to say, we don’t want to see ourselves in that position, but it’s like all these things if you are in that situation you look on your return on investment.
“I think what is important is we don’t have a short-term view on this, we have a longer-term view. You have to have a long-term appetite which says sometimes you’ll win, sometimes you won’t win.
“We’re not here, and if it doesn’t work tomorrow we’re gone, you know. It’s a case of making sure we’re successful, but we are realists in that sense as well.”
12 years on from its F1 exit, Barclay says that the task to re-establish the Jaguar brand in motorsport has been a huge one, but the automotive giant now has the foundations in place to begin achieving the results that have so far eluded it.
“We’re keen to really establish ourselves and this is a company that three years ago didn’t have a motor racing team. We hadn’t had one for more than 12 years,” he added.
“We’ve had to create all that again and this is what I do say to people, it’s been a big exercise to completely re-establish our motorsport division within Jaguar and to get it working.
“The next phase is that really we take that forward now and start to achieve success as well.”
Image Credit: Formula E
300-101 400-101 300-320 300-070 300-206 200-310 300-135 300-208 810-403 400-050 640-916 642-997 300-209 400-201 200-355 352-001 642-999 350-080 MB2-712 400-051 C2150-606 1Z0-434 1Z0-146 C2090-919 C9560-655 642-64 100-101 CQE CSSLP 200-125 210-060 210-065 210-260 220-801 220-802 220-901 220-902 2V0-620 2V0-621 2V0-621D 300-075 300-115 AWS-SYSOPS 640-692 640-911 1Z0-144 1z0-434 1Z0-803 1Z0-804 000-089 000-105 70-246 70-270 70-346 70-347 70-410